Claudia Loch
Senior Product Designer | AI adoption & systems design | I build AI workflows teams actually run themselves
I design digital products and the AI systems teams use to build them. At My PT Hub and ClubWise (PYXiS group), I lead product design and the AI adoption programme: brand guidelines codified as reusable AI skills, agent-driven content and image pipelines, and Muse, an open-source AI content workflow.
A demo proves the model can do it. A workflow proves the team will. The second one takes considerably longer and nobody claps.
Recent results: pricing and onboarding redesigns → +10% active users · Add-Ons redesign → +15% feature adoption · platform-wide usability work → +20% retention, +25% engagement · ClubWise onboarding launch → highest single-day sales in company history.
“Claudia is a delight to work with – she has such a positive attitude towards her UX work and works well with the SCRUM team. Claudia’s collaborative approach makes it easy for people to approach her and present suggestions on designs which results in a combined team effort to produce the best result. Claudia works quickly and effectively, helping with current sprint work as well as future ideas.”
– Harriet Mundy, Product owner, Bankline payments, Natwest
Claudia Loch 