The product is website for properties. I will deliver a UI and a UX Design that fulfils the following core functionality:
There will be two types of users: A) people that want to rent their property (house or flat), B) people that are looking for properties to rent. The target user will be of Indian origin or Indian background. The main objective to guarantee that the user experience for individuals using the website is as efficient as possible and makes sense to people. In practice this means the website will be usable, easy to navigate, aesthetically appealing and engaging.
We are a small team of three people. A product owner, a developer and me. We work remotely. We have an open channel of communication and cooperative work. I suggested the plan and schedule where we established the process for work prioritisation and milestones.
The product owner have knowledge of the target user. He is the right person to choose the colour schemes and point the team on the right direction.
It is a greenfield project from concept to deliver.
1. DISCOVER Top
During this stage I conducted the research. I looked at the competitive landscape and interviewed people.
Methods: user interviews
During the research I conducted interviews to gain insight into what people experience when using competitors product.
1.1 Understanding the Users Top
Who are we designing for
As part of the user research I chose three personas who will be the primary users of the website:
1.2 What is Currently Out There Top
Methods: competitive analysis
Airbnb has a clear and objective user interface. The user has to add a lot of information in order to offer his property for another user, but the process is not daunting. The Airbnb solution to the forms it’s to break down in several steps and use friendly wording. The user knows why he is adding the information: to increase the chances of making successful deals. When adding information the user feels like talking to a friend. The font size is big, probably because many users are old and might struggle to read on the phone.
The website Properties for rent in Mumbai has a nice feature that we can see on the image above: list of properties based on life styles and interests.
The website Rightmove has two nice features we can see on the image above. The website has map option and offers subscription for alerts.
The primary feature of the website hotpads is the map view.
The website daft offers a “commercial” option.
The website Love home swap requires a membership but it also offers a free trial.
The target user for the website Swap and move are house owners that need to move quickly.
The target user of the website Home exchange are house owners that are willing to swap their houses in order to travel.
1.3 Identify the best way to make the website user friendly Top
Determine how people approach their search for properties and what the current pain points are.
Methods: user interviews
User interviews really help to understand how people approach searching for a property and how they plan a local visit, moving and holidays. We learnt that in general, people know where they would like to visit and the type of people they would like to share a property with.
“I would like to live with people with similar beliefs and way of life. I would not like to live in a party house”
Users usually know where they want to live and also want to live with likeminded people. The pain point is to visit the properties and make a decision under pressure. If people are choosing a place to rent during holidays, if they are lucky they tend to gather around one screen while one person types and search for options. If the group is is not colocated it is difficult to share the search results, there are so many options to choose from.
Closer look at our user’s experience
Methods: experience map, user flow
Flow of user searching for a property
3.3 Iterative evolution Top
Methods: sketches, digital wireframes, user testing,
Simple sketches evolved into more detailed wireframes that were tested and adjusted along the way
Wireframes mobile first
Wireframes to UI
4. DELIVER Top
I create a clickable prototype that address the journey of two main users