The product is a website for properties. I work on UI and UX Design to fulfil the core functionality:
There are two types of users: A) people that want to rent their property (house or flat), B) people that are looking for properties to rent. The target user has Indian background. The main objective is to guarantee that the user experience for individuals using the website is as efficient as possible and makes sense to people. In practice this means the website is usable, easy to navigate, aesthetically appealing and engaging.
We are a small team of three people. A product owner, a developer and me. We work remotely. We have an open channel of communication and cooperative work. I suggest the plan and we establish the process for work prioritisation and milestones.
The product owner have knowledge of the target user. He is the right person to choose the colour schemes and point the team on the right direction.
It is a greenfield project.
1. DISCOVERY Top
During this stage I conduct the research. I look at the competitive landscape and interview people.
Methods: user interviews
During the research I conduct interviews to gain insight into what people experience when using competitor’s products.
1.1 Understanding the Users Top
Who are we designing for
As part of the user research I chose three personas who will be the primary users of the website:
1.2 What is Currently Out There Top
Methods: competitive analysis
Airbnb has a clear and objective user interface. The user has to add a lot of information in order to offer his property for another user but the process is not daunting. The forms are distributed in several steps with friendly descriptions. The user knows why he/she is adding the information: to increase the chances to make successful deals. When adding information the user feels like talking to a friend. The font size is big, probably because of accessibility.
As we can see in the image above, the website Properties for rent in Mumbai has a nice feature: a list of properties based on life styles and interests.
The website Rightmove has two nice features: you can search using the map and you can turn on alerts.
The primary feature of the website hotpads is the map view.
The website daft offers a “commercial” option.
The website Love home swap requires a membership but it also offers a free trial.
The target user for the website Swap and move are house owners that need to move quickly.
The target user of the website Home exchange are house owners that are willing to swap their houses in order to travel.
1.3 Identify the best way to make the website user friendly Top
Determine how people approach their search for properties and what are the current pain points.
Methods: user interviews
User interviews help to understand how people approach searching for a property and how they plan a local visit, moving and holidays. We learn that in general, people know where they would like to visit and the type of people they would like to share a property with.
“I would like to live with people with similar beliefs and way of life. I would not like to live in a party house”
Users usually know where they want to live and also want to live with likeminded people. The pain point is to visit the properties and make a decision under pressure. If users are looking for a place to stay during holidays they tend to gather around one screen while one person types and search for options. If the group is is not colocated it is difficult to share the search results, there are so many options to choose from.
Closer look at user experience
Methods: user journey, user flow
3.3 Iterative evolution Top
Methods: sketches, digital wireframes, user testing,
Simple sketches evolve into more detailed wireframes that are tested and adjusted along the way
Wireframes, mobile first
Wireframes to UI
4. DELIVERY Top
Clickable prototype that address the journey of two main users